It can be difficult to motivate people to start recycling. The challenge with this project was to figuring out how to make recycling seem appealing, fun and a natural part of your day. The graphic and content created was going to be used in many different areas, such as web, app, print, signs, brochures, roll-ups, video animations etc.
The classical recycle icon came to mind when taken on this project. I wanted to design a symbol with a high recognition factor. With the circular form of letter P and the recycle arrow, I joint them together creating a unique symbol for PantaPåsen.
Visual Design & Iconography
A responsive design made up of full width rows and blocks. Each row covers between 75 to 90% of the full screen giving much room for content. Symbols speak far better than words, so there’s a lot of tailored iconography that goes along with textual content throughout all media outlets for PantaPåsen - both digital & print.
I make the initial sketches of a logotype in black and white. It helps strip the mind off of distraction, putting focus on what’s important. The primary color I had in mind immediately was green. I chose a shade of green that would resonate with both a larger and a younger group of people. The secondary, complementary & contrasting colors were selected based off of different colors of nature from different seasons of the year. It helps us to enhance what we’re helping through recycling: the Earth. Grey = mountains, Green = trees, Blue = water, Yellow = sun & Red = leaves during fall.
I sat down with the client and sketched down different ideas from the very beginning. They had a very clear idea of what approach they wanted to go for. I felt like the best way to resonate with the audience was by turning recycling into a playful, fun and rewarding activity. The mood board filled up with inspiration from cartoon and flat design illustration. Illustrative figures would help us demonstrate the product and teach them how to recycle with PantaPåsen.
We went through the sketches, iterated and came up with a final design that set the foundation of all character and icon based graphic used for the brand.
With a great audience response, PantaPåsen started pushing out their brand on multiple outlets. Soon after launch, they officially got partners such as Apoteket.
Making time and leaving breathing room during creative processes helps spark creativity.
If given the chance, what would I do differently?
Since this project was done in 2016, I’d go for a different illustrative approach rather than flat design. On the characters at least.